Brand

Branding and logo design that survives contact with the market

A logo is one artefact of a brand, not the brand. We deliver the positioning, the verbal identity and the visual system, then apply it everywhere the business shows up.

At a glance

What branding & logo design look like at Redsglow

Delivered under our Business Establishment pillar, with the same research, build and reporting discipline we use on our own ventures.

2–4 wks

Identity turnaround

3 routes

Initial design directions

All files

Source and export formats

Guidelines

Written and illustrated

Decide what you are before you draw it

Category, audience, promise and the competitor you intend to take share from. Every design decision downstream traces back here.

  • Category and competitor mapping
  • Audience and promise definition
  • Brand personality and tone
  • Naming support where needed

How it runs

The process, step by step

Week 1

Discovery

Workshops, competitor review and a written positioning statement you sign off before design starts.

01

Week 1

Week 2

Design routes

Three distinct identity directions presented in context, not as logos floating on white.

02

Week 2

Week 3

Refinement

The chosen route developed into a full system with type, colour, imagery and core applications.

03

Week 3

Week 4

Rollout

Guidelines, source files and applied assets handed over, with rollout support across web and social.

04

Week 4

Deliverables

Exactly what you receive

  • Written positioning and messaging framework
  • Primary logo plus responsive variants
  • Typography, colour and imagery system
  • Packaging, print and apparel applications
  • Social and web templates
  • Brand guidelines and organised source files

FAQs

Branding & Logo Design questions, answered

Now we are ready to connect.

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