Brand
Branding and logo design that survives contact with the market
A logo is one artefact of a brand, not the brand. We deliver the positioning, the verbal identity and the visual system, then apply it everywhere the business shows up.
At a glance
What branding & logo design look like at Redsglow
Delivered under our Business Establishment pillar, with the same research, build and reporting discipline we use on our own ventures.
2–4 wks
Identity turnaround
3 routes
Initial design directions
All files
Source and export formats
Guidelines
Written and illustrated
Decide what you are before you draw it
Category, audience, promise and the competitor you intend to take share from. Every design decision downstream traces back here.
- Category and competitor mapping
- Audience and promise definition
- Brand personality and tone
- Naming support where needed
How it runs
The process, step by step
Week 1
Discovery
Workshops, competitor review and a written positioning statement you sign off before design starts.
Week 1
Week 2
Design routes
Three distinct identity directions presented in context, not as logos floating on white.
Week 2
Week 3
Refinement
The chosen route developed into a full system with type, colour, imagery and core applications.
Week 3
Week 4
Rollout
Guidelines, source files and applied assets handed over, with rollout support across web and social.
Week 4
Deliverables
Exactly what you receive
- Written positioning and messaging framework
- Primary logo plus responsive variants
- Typography, colour and imagery system
- Packaging, print and apparel applications
- Social and web templates
- Brand guidelines and organised source files
FAQs
Branding & Logo Design questions, answered
Now we are ready to connect.
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